Privacy Policy

Last updated: April 2026

1. Introduction

AMALYA Studio ("we", "us", or "our"), operating the website amalyagowns.com ("the Website"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information in accordance with the Israeli Privacy Protection Act 5741-1981, the Privacy Protection Regulations (Data Security) 5777-2017, the EU General Data Protection Regulation (GDPR), and other applicable international privacy laws.

2. Information We Collect

2.1 Information You Provide

  • Full name, email address, phone number — when you submit a contact form or request a consultation.
  • Additional communication details you choose to share (e.g., via WhatsApp).

2.2 Automatically Collected Information

  • IP address, browser type, operating system, pages viewed, access times, and referring websites.
  • Website usage data via Google Analytics (see Section 5).
  • Cookies and similar identifiers (see Section 6).

3. How We Use Your Information

  • To respond to your inquiries and schedule consultation appointments.
  • To provide customer service and support.
  • To analyze website usage and improve user experience.
  • To comply with legal obligations and maintain website security.

4. Legal Basis for Processing (GDPR)

  • Consent: When you submit a contact form or reach out to us voluntarily.
  • Legitimate interest: For operating and improving our website and services.
  • Legal obligation: When required by applicable law.

5. Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to analyze how you use the Website. The information generated by cookies is transmitted to and stored on Google servers. We use Google Analytics 4 with IP anonymization enabled. For more details, see Google's Privacy Policy.

6. Cookies

  • Essential cookies: Required for basic website functionality.
  • Analytics cookies: Google Analytics — to analyze usage patterns and improve the Website.

You can manage your cookie preferences through your browser settings. Note that blocking certain cookies may affect your browsing experience.

7. Third-Party Sharing

We do not sell, trade, or rent your personal information. We may share data with:

  • Google: Via Google Analytics (usage analysis).
  • Cloudflare: CDN and website security services.
  • Law enforcement: When required by law or court order.

8. Data Security

We implement reasonable technical and organizational security measures to protect your personal data, including SSL/TLS encryption, firewalls, restricted system access, and access controls. However, no method of internet transmission is 100% secure.

9. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected, or as required by law. Contact inquiries are retained for a maximum of 24 months, unless longer retention is required for legal compliance.

10. Your Rights

Under the Israeli Privacy Protection Act, the GDPR, and other applicable laws, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data ("right to be forgotten").
  • Restriction: Request restriction of how your data is processed.
  • Portability: Receive your data in a structured, commonly used format.
  • Objection: Object to processing of your data in certain circumstances.
  • Withdraw consent: Withdraw your consent at any time.

To exercise these rights, please contact us using the details below.

11. International Data Transfers

Your data may be processed on servers located outside of Israel and the European Economic Area (EEA). We ensure that any such transfer is carried out with appropriate safeguards, including EU Standard Contractual Clauses (SCCs).

12. Children's Privacy

This Website is not intended for children under the age of 16. We do not knowingly collect personal data from minors. If you discover that a child has provided us with personal information, please contact us and we will delete it.

13. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on the Website with the new update date. Continued use of the Website after changes constitutes acceptance of the updated policy.

14. Contact Us

For questions about this Privacy Policy or requests regarding your personal data:

AMALYA Studio
68 Kanfey Nesharim St., Jerusalem, Israel
Phone: 02-509-0678